Post by amirmukaddas on Mar 10, 2024 10:34:20 GMT
We have already talked about totems and Smart Lockers in two dedicated articles, where we clarified what they are, how they work and all the advantages they can bring to companies that decide to adopt these innovative solutions. Let's do a little refresher: multimedia totems are electronic devices, usually interactive and equipped with touch screens , which can be placed both outside and inside shops and sales points and which allow the customer to be involved by allowing him to carry out certain activities in total autonomy, such as completing purchases or requesting information on products and services, skipping any type of queue. A concrete example that can help us visualize what we are talking about are the totems that in recent years have revolutionized the service of the famous fast food chain Mc Donald's . These tools represent the new frontier of the retail market : in an era in which engagement and user experience are now the fulcrum of companies' offerings, these devices allow us with a single solution to: meet consumer insights create entertainment advertise products. Smart Lockers are automated lockers that can be used for the delivery and collection of a package. Instead of receiving a package at their address, customers can then decide to have it sent to the nearest Smart Locker, where they can go at any time to collect it, using a personal code to open the locker reserved for their order .
Compared to normal storage points, these devices have two main advantages: The security deriving from having an armored space accessible only by entering a code received via email or messages The flexibility that allows the customer to access the service 24 hours a day Innovative solutions to maintain distancing The situation created with the arrival of the COVID-19 pandemic and the consequent new needs of consumers have given these tools the opportunity to have an incredible development and be increasingly adopted by companies operating in both the retail Denmark Telegram Number Data and e-commerce sectors. The inclusion of a totem system to obtain information and complete purchases within the stores provides customers with the possibility of acting independently and avoiding any type of interpersonal contact with sales staff. Furthermore, thanks to the adoption of multiple devices, the problem of gatherings can easily be solved by avoiding the formation of queues to access services, as in the aforementioned case of Mc Donald's. However, purchasing is only one of the many functions that can be associated with the use of a totem: for example, the customer could be given the opportunity to browse the brand catalogue , check the availability of the products and discover their specific qualities thanks to scanning. of a barcode, or even being able to access a personal area via login to discover offers and receive coupons to use on site with the total absence of human contact.
Similarly, for e-commerce, allowing customers to choose to have their order shipped or make a return at a Smart Locker means ensuring contactless delivery and collection in total safety, safeguarding both those who the couriers involved in the shipments carry out the purchases. You can also think about adopting both of these tools in an integrated system . Let's think, for example, of all those points of sale where it is necessary to place an order and wait for it to be prepared in order to collect it (such as fast food outlets or all those stores where you do not have direct contact with the goods but need the help of a of employees to access them): in this case you can decide to install totems that allow customers to view the products that can be purchased and, once the purchase is completed, provide them with a code with which they can go and collect their product at a pre-established time order within a Smart Locker positioned inside the store, thus creating a purchase process with total absence of contact. It is therefore clear how these new technologies in a complicated period like the one we are experiencing can bring countless advantages to companies, offering solutions to effectively deal with recent changes in the sell-out sector , protect their customers and therefore impact customer loyalty , but also increase corporate welfare .
Compared to normal storage points, these devices have two main advantages: The security deriving from having an armored space accessible only by entering a code received via email or messages The flexibility that allows the customer to access the service 24 hours a day Innovative solutions to maintain distancing The situation created with the arrival of the COVID-19 pandemic and the consequent new needs of consumers have given these tools the opportunity to have an incredible development and be increasingly adopted by companies operating in both the retail Denmark Telegram Number Data and e-commerce sectors. The inclusion of a totem system to obtain information and complete purchases within the stores provides customers with the possibility of acting independently and avoiding any type of interpersonal contact with sales staff. Furthermore, thanks to the adoption of multiple devices, the problem of gatherings can easily be solved by avoiding the formation of queues to access services, as in the aforementioned case of Mc Donald's. However, purchasing is only one of the many functions that can be associated with the use of a totem: for example, the customer could be given the opportunity to browse the brand catalogue , check the availability of the products and discover their specific qualities thanks to scanning. of a barcode, or even being able to access a personal area via login to discover offers and receive coupons to use on site with the total absence of human contact.
Similarly, for e-commerce, allowing customers to choose to have their order shipped or make a return at a Smart Locker means ensuring contactless delivery and collection in total safety, safeguarding both those who the couriers involved in the shipments carry out the purchases. You can also think about adopting both of these tools in an integrated system . Let's think, for example, of all those points of sale where it is necessary to place an order and wait for it to be prepared in order to collect it (such as fast food outlets or all those stores where you do not have direct contact with the goods but need the help of a of employees to access them): in this case you can decide to install totems that allow customers to view the products that can be purchased and, once the purchase is completed, provide them with a code with which they can go and collect their product at a pre-established time order within a Smart Locker positioned inside the store, thus creating a purchase process with total absence of contact. It is therefore clear how these new technologies in a complicated period like the one we are experiencing can bring countless advantages to companies, offering solutions to effectively deal with recent changes in the sell-out sector , protect their customers and therefore impact customer loyalty , but also increase corporate welfare .