Post by nadinenadine on Mar 5, 2024 4:52:34 GMT
The listening phase matters – and a lot – for several reasons: from an SEO perspective , to understand how to write content capable of positioning itself effectively; from a user perspective , to get straight to the minds of your readers, to understand which narrative and what type of tone of voice and language to use to strike their readers' minds and hearts; from a brand perspective , to understand how your brand can meet its customers and potential customers with targeted content, messages and languages; from a conversion perspective , to study the best conversion strategies and tactics for your web content ( blog , landing page , website , newsletter, lead magnet , social media advertising campaign ).When a user makes a question or a search (called a query ) on a search engine (usually Google), it returns a list of results (SERP, Search Engine Result Page) that it believes may be the best for the user . Based on what criteria do search engines process this response? Mainly in relation to 2 factors: relevance and relevance.
Relevance is the ability of content to respond Loan Phone Number List promptly and comprehensively to a specific query . Relevance is the ability of content to be authoritative. The objective of SEO (Search Engine Optimization) is to make your website appear in the top places of Google search results (when we talk about search engines we can trace everything back to King Google, the most used in the world, although there are others , like Bing). From an SEO perspective, what are the things an SEO Copywriter must do to position his content? 1. Identify the keywords of interest As I told you above, always start from the listening phase, get support from Google Trends , Google's Keyword Planner and tools such as SemRush and identify the keywords suitable for your target and your offer.
What are target people looking for? How do they look for it? What search keys do they use? And what intentions do the specific keywords typed have? 2. Develop the semantic field of relevance to the keywords you have identified The semantic field of relevance is that set of keywords that are pertinent and relevant to your specific keyword and usually consists of secondary keywords and related keywords. Secondary keywords always contain the main one, unlike related ones which may semantically distance themselves from the main keyword but must always maintain a close correlation with it. How do you locate these secondary and related keys? Precious tools come to your rescue. Personally, in the first case I get help from Ubersuggest and in the second from Keywordeye, as well as Google Suggest.
Relevance is the ability of content to respond Loan Phone Number List promptly and comprehensively to a specific query . Relevance is the ability of content to be authoritative. The objective of SEO (Search Engine Optimization) is to make your website appear in the top places of Google search results (when we talk about search engines we can trace everything back to King Google, the most used in the world, although there are others , like Bing). From an SEO perspective, what are the things an SEO Copywriter must do to position his content? 1. Identify the keywords of interest As I told you above, always start from the listening phase, get support from Google Trends , Google's Keyword Planner and tools such as SemRush and identify the keywords suitable for your target and your offer.
What are target people looking for? How do they look for it? What search keys do they use? And what intentions do the specific keywords typed have? 2. Develop the semantic field of relevance to the keywords you have identified The semantic field of relevance is that set of keywords that are pertinent and relevant to your specific keyword and usually consists of secondary keywords and related keywords. Secondary keywords always contain the main one, unlike related ones which may semantically distance themselves from the main keyword but must always maintain a close correlation with it. How do you locate these secondary and related keys? Precious tools come to your rescue. Personally, in the first case I get help from Ubersuggest and in the second from Keywordeye, as well as Google Suggest.