Post by nelsonelias on Feb 27, 2024 7:06:56 GMT
What's the first thing you do when looking for new marketing ideas? Who do you turn to to do all your Internet searches? I'll answer, I'm sure: you turn to Google. When faced with a problem, a challenge or even a choice, information and solutions are searched on Google . Without work to ensure the presence of your company within the Google SERP, it is unlikely that your business will be found and consequently benefit from it. So many resources make SEO complex. They scare readers with technical jargon, focus on advanced elements, and rarely explain anything beyond theory. In this article, we will try to simplify some parts of this discipline. Screenshot 2018-05-28 at 12.08.54 Find out how to increase sales and how to best position yourself through the Perfect Website What is SEO? Essentially, SEO focuses on nothing more than expanding a business's visibility in organic search results . It helps businesses rank the website higher in the SERPs (the different search engine results pages) and, in turn, attract more visitors to the site, increasing conversions .
How to explain what SEO is? It's a strategy to ensure thatwhen someone "googles"your product or service category,they find your website. Okā¦that simplifies the discipline a little too much. However, it reveals its essence. SEO optimization works on two aspects: positioning (ranking) and visibility (visibility). Google positioning This is a process used by search engines to determine how high to rank a particular web Country Email List page in the SERP. Google visibility This term describes the importance of a particular domain in search engine results. The higher the visibility level, the more prominent your domain is in the SERPs. Low visibility leads to lower rankings and occurs when a domain is not visible for many relevant search queries. Both are responsible for achieving the main SEO objectives: traffic and conversions . There is another reason why you should continually work and optimize your sites and pages from an SEO perspective. Discipline helps you ensure your brand is positioned across the entire shopping journey.
In turn, it can ensure that your marketing strategies match new purchasing behavior. Because, as Google admitted, and as we too have understood from daily experience, customer behavior has changed a lot. Today, more people use search engines to find products or services than any other marketing channel. 18 % more shoppers choose Google over Amazon. 136% prefer to start their search with search engines rather than other websites. B2B buyers conduct up to 12 searches , on average, before engaging with a brand . Furthermore, they prefer to spend most of the purchasing process themselves. For example, in HubSpot's recent survey, we found that 77% of people research a brand before interacting with it.
How to explain what SEO is? It's a strategy to ensure thatwhen someone "googles"your product or service category,they find your website. Okā¦that simplifies the discipline a little too much. However, it reveals its essence. SEO optimization works on two aspects: positioning (ranking) and visibility (visibility). Google positioning This is a process used by search engines to determine how high to rank a particular web Country Email List page in the SERP. Google visibility This term describes the importance of a particular domain in search engine results. The higher the visibility level, the more prominent your domain is in the SERPs. Low visibility leads to lower rankings and occurs when a domain is not visible for many relevant search queries. Both are responsible for achieving the main SEO objectives: traffic and conversions . There is another reason why you should continually work and optimize your sites and pages from an SEO perspective. Discipline helps you ensure your brand is positioned across the entire shopping journey.
In turn, it can ensure that your marketing strategies match new purchasing behavior. Because, as Google admitted, and as we too have understood from daily experience, customer behavior has changed a lot. Today, more people use search engines to find products or services than any other marketing channel. 18 % more shoppers choose Google over Amazon. 136% prefer to start their search with search engines rather than other websites. B2B buyers conduct up to 12 searches , on average, before engaging with a brand . Furthermore, they prefer to spend most of the purchasing process themselves. For example, in HubSpot's recent survey, we found that 77% of people research a brand before interacting with it.